Big Data & Digital Marketing Meet Residential Energy Efficiency
Champniss, G., & Arquit Niederberger, A. (2016). Nudging One-Time Purchasing Decisions Towards More Efficient Products. Proceedings of the 4th European Conference on Behaviour and Energy Efficiency, in press.
Binley, K., Arquit Niederberger, A., Champniss, G. & Katzman, A. (2016). Insights from PG&E’s Marketplace Initiative on Influencing Purchasing Decisions. Proceedings of the 2016 ACEEE Summer Study on Energy Efficiency in Buildings, 6-1 to 6-13.
Arquit Niederberger, A., Katzman, A., Li, V., & Kurwig, M. (2015). Innovation in Residential Energy Efficiency Programs – The Power of Big Data and Closed-Loop Marketing. Proceedings of the 8th International Conference on Energy Efficiency in Domestic Appliances and Lighting EEDAL'15, 506-514.